A well developed internet strategy will help your organization identify accurate costs for your web projects, ensure projects are completed on schedule, and provide relevant information to assist in the overall management of your web operations.
Developing a sound internet strategy can include some of the following tasks:
Website Goals and Objectives
We help you clarify the desired outcome, the intended audience, and the key
stakeholders of your web initiative. We help align the project’s objectives
with your organizational strategy and mission. Defining these objectives
up front will not only build consensus amongst team members, but will serve
to keep resources and energy focused on the agreed upon tasks.
Website Evaluation
We recommend taking a close
look at what your organization has learned to date before making any big decisions about your website. We review your existing
site's design, analyze your content management process, and examine your
web statistics. We identify what is working well, what needs to be improved,
and define opportunities for new development. This evaluation can help strengthen
a technology grant application or even help a new Executive Director make
quick and important decisions by having a clear understanding of their website
operations.
Project Success Measurement
Many nonprofit organizations
do not have a clear way to measure
the success of their website. We work with our clients to identify
specific success criteria that will drive and justify the development
of their website. We provide our clients with the tools to measure and
report on these metrics and we deliver recommendations when the success
criteria are not being met.
Advisory Services
We help organizations write grants
for technology projects, assist in the development of RFPs (Request for
Proposals), define system requirements for a particular need, and manage
a technology project as if we were a staff member. Our clients
tell us that they rely on our expertise and trust us in selecting other vendors
to provide solutions when appropriate.